Shop - Running USA https://www.runningusa.org/shop/ Running USA Wed, 23 Aug 2023 21:18:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 2023 Race Trends: Global Runner Survey https://www.runningusa.org/product/2023-race-trends-global-runner-survey/ https://www.runningusa.org/product/2023-race-trends-global-runner-survey/#respond Tue, 22 Aug 2023 22:15:25 +0000 https://www.runningusa.org/?post_type=product&p=20730 Running USA has released the results of its highly-anticipated, annual Global Runner Survey. The 2023 Race Trends: Global Runner Survey is the most in-depth analysis into the mindset and behaviors of the running and walking community.  Over 10,000 runners and walkers responded to the 2023 survey, making it one of the largest participation fields in […]

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Running USA has released the results of its highly-anticipated, annual Global Runner Survey. The 2023 Race Trends: Global Runner Survey is the most in-depth analysis into the mindset and behaviors of the running and walking community.  Over 10,000 runners and walkers responded to the 2023 survey, making it one of the largest participation fields in a decade. The report focuses on responses from runners/walkers in the United States, Canada and Mexico. 

The report includes insights on the decision-making, purchase behaviors,, athletic habits, s and charitable fundraising of the highly influential running community..

All organizations associated with the running industry, including events, brands and vendors, will find immense value in utilizing the survey results to inform their business decisions and customize opportunities that align with runner preferences.

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Gen Z Report https://www.runningusa.org/product/gen-z-report/ https://www.runningusa.org/product/gen-z-report/#respond Fri, 03 Feb 2023 21:37:01 +0000 https://www.runningusa.org/?post_type=product&p=15889 Conducted by Influence|SG, a leading social issue and movement market research and advisory firm, more than 2,500 Gen Z and Young Millennial respondents were asked about motivation to participate in recreational sports and events, how they learn about events and why or why not they participate in events. “Unlike Gen X and Boomers, who were […]

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Conducted by Influence|SG, a leading social issue and movement market research and advisory firm, more than 2,500 Gen Z and Young Millennial respondents were asked about motivation to participate in recreational sports and events, how they learn about events and why or why not they participate in events.

“Unlike Gen X and Boomers, who were interested in running to remain fit and healthy, Gen Z is different. For them, exercise isn’t about fitness, it’s about fun and purpose,” said Feldmann, Managing Director of INFLUENCE|SG.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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DEI Applications for Immediate Action https://www.runningusa.org/product/dei-applications-for-immediate-action/ https://www.runningusa.org/product/dei-applications-for-immediate-action/#respond Tue, 01 Mar 2022 20:23:11 +0000 https://www.runningusa.org/?post_type=product&p=8127 Find key takeaways from the DEI Applications, Activations and Actualizations Idea Lab held at the 2022 Running USA Conference and hosted by Andy Wallace, vice president of programs and partnerships at BibRave. This document summarizes both low lift, high impact actions and high lift, high impact actions you and your race or organization can take […]

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Find key takeaways from the DEI Applications, Activations and Actualizations Idea Lab held at the 2022 Running USA Conference and hosted by Andy Wallace, vice president of programs and partnerships at BibRave. This document summarizes both low lift, high impact actions and high lift, high impact actions you and your race or organization can take today.

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2022 Global Runner Survey – North America Edition https://www.runningusa.org/product/2022-global-runner-survey-north-america-edition/ https://www.runningusa.org/product/2022-global-runner-survey-north-america-edition/#respond Tue, 12 Jul 2022 16:13:31 +0000 https://www.runningusa.org/?post_type=product&p=10923 The 2022 Global Runner Survey report provides valuable demographic insights to events and vendors that help us know how runners are thinking and feeling about event participation in the year ahead.

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Running USA has released the results of its 2022 Global Runner Survey for North America. Survey responses were collected between March and May 2022. More than 5,000 participants responded.

The survey report provides valuable demographic insights to events and vendors that help us know how runners are thinking and feeling about event participation in the year ahead.

Among the information that can be found in the report:

  • Despite the lifting of pandemic restrictions, virtual events remain very popular. Nearly half of respondents ran a virtual event in the last year
  • The half-marathon remains runners’ favorite distance to race, followed by the 5K
  • New to this year’s report is an analysis of runners’ spending on running and travel to races
  • Snapshots of runner preferences by race and age are also included

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2021 Event Management Study https://www.runningusa.org/product/2021-event-management-study/ https://www.runningusa.org/product/2021-event-management-study/#respond Thu, 11 Nov 2021 01:42:03 +0000 https://www.runningusa.org/?post_type=product&p=4551 The bi-annual Running USA Event Management Study, which is based on the input of event management professionals from events of all sizes around the United States, includes summary event data, expectations, stresses and projections for the year ahead. The study is highly useful for industry events and professionals looking to assess their performance against reliable […]

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The bi-annual Running USA Event Management Study, which is based on the input of event management professionals from events of all sizes around the United States, includes summary event data, expectations, stresses and projections for the year ahead. The study is highly useful for industry events and professionals looking to assess their performance against reliable industry benchmarks.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2020 U.S. Running Trends Report https://www.runningusa.org/product/2020-running-usa-u-s-running-trends-report/ https://www.runningusa.org/product/2020-running-usa-u-s-running-trends-report/#respond Mon, 21 Jun 2021 11:22:49 +0000 https://runningusa.wpengine.com/?post_type=product&p=506 The number of runners registering for organized races in the U.S. was down slightly in 2019, continuing a six-year gradual drawback of mass participation in recreational road racing. According to Running USA data analysis, the industry peaked in 2013, when 19 million runners crossed the finish line at U.S. running events over all distances. Find […]

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The number of runners registering for organized races in the U.S. was down slightly in 2019, continuing a six-year gradual drawback of mass participation in recreational road racing. According to Running USA data analysis, the industry peaked in 2013, when 19 million runners crossed the finish line at U.S. running events over all distances. Find all of the distance and demographic trends at American road races in this comprehensive report.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2020 Global Runner Survey https://www.runningusa.org/product/2020-global-runner-survey-north-america/ https://www.runningusa.org/product/2020-global-runner-survey-north-america/#respond Mon, 21 Jun 2021 11:17:04 +0000 https://runningusa.wpengine.com/?post_type=product&p=504 The Running USA Global Runner Survey is the second-generation iteration of the previous research product known as the National Runner Survey. It is a comprehensive study designed to assess the demographics, lifestyle, perspectives, habits and preferences of the running population nationwide. The document purchased is a 27 page summary of the main survey findings. Research […]

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The Running USA Global Runner Survey is the second-generation iteration of the previous research product known as the National Runner Survey. It is a comprehensive study designed to assess the demographics, lifestyle, perspectives, habits and preferences of the running population nationwide. The document purchased is a 27 page summary of the main survey findings.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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Runner Retention Survey https://www.runningusa.org/product/runner-retention-survey/ https://www.runningusa.org/product/runner-retention-survey/#respond Sat, 17 Jul 2021 02:33:37 +0000 https://runningusa.wpengine.com/?post_type=product&p=707 For the past three years, the running industry has seen the number of road race finishers decline, a trend being felt by races from coast to coast. While much discussion has focused on the flattening of the sport, it’s time for the industry to start finding answers in how to reverse the trend. With responses […]

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For the past three years, the running industry has seen the number of road race finishers decline, a trend being felt by races from coast to coast. While much discussion has focused on the flattening of the sport, it’s time for the industry to start finding answers in how to reverse the trend.

With responses from more than 5,000 runners across the United States, the Runner Retention Survey is an in-depth report providing the running industry a starting point to start gaining answers as to why runners are leaving the sport and start gaining answers as to how organizers can attract new runners to their events.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

 

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2019 U.S. Running Trends Report https://www.runningusa.org/product/running-usa-releases-2019-u-s-running-trends-report/ https://www.runningusa.org/product/running-usa-releases-2019-u-s-running-trends-report/#respond Sat, 17 Jul 2021 02:25:45 +0000 https://runningusa.wpengine.com/?post_type=product&p=706 (March 19, 2019) – The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback of mass participation in recreational road racing. The industry peaked in 2013, when 19 million runners crossed the finish line at U.S. running events over all distances. The number of […]

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(March 19, 2019) – The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback of mass participation in recreational road racing. The industry peaked in 2013, when 19 million runners crossed the finish line at U.S. running events over all distances.

The number of people registering for U.S. road races in 2018 compared to the previous year declined 1 percent from 2017 to 18.1 million, according to data compiled by Running USA with the help of a consortium of The ACTIVE NetworkimATHLETERace RosterRunSignUp, Race Entry, Run Reg and many individual events.

This was the second year that Running USA has analyzed race entries vs. race finishers, and allows for a year-over-year comparison of the registration data for the first time.

The majority of runners of U.S. road races in 2018 continued to be women, who typically make up 60 percent of a road race field.

The most popular distance is still the 5K, which racked up 8.9 million registrations in 2018.

Collecting road race data was used for Running USA summary reports beginning in 2018 with the 2017 racing year. This data presents a broad picture of the health of the sport by sharing registration totals rather than participants who crossed a finish line. Thanks to the help of registration companies (ACTIVE Network, imATHLETE, Race Roster, RunSignUp, Race Entry, Run Reg) who contributed data, as well as major race producers, and individual races, which allowed Running USA to create a customized process to collect information and summarize recent data trends.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2018 National Runner Survey https://www.runningusa.org/product/2018-national-runner-survey-from-running-usa/ https://www.runningusa.org/product/2018-national-runner-survey-from-running-usa/#respond Tue, 17 Jul 2018 02:37:35 +0000 https://runningusa.wpengine.com/?post_type=product&p=709 The 2018 National Runner Survey is a comprehensive study designed to assess the demographics, lifestyle, attitudes, habits, and product preferences of the running population nationwide. This year’s National Runner Survey is out, available to Running USA members for free and now available for purchase to non-Running USA members. Initially launched in 2007, the National Runner […]

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The 2018 National Runner Survey is a comprehensive study designed to assess the demographics, lifestyle, attitudes, habits, and product preferences of the running population nationwide. This year’s National Runner Survey is out, available to Running USA members for free and now available for purchase to non-Running USA members.

Initially launched in 2007, the National Runner Survey is distributed electronically to running event participants across the country.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

 

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