The report includes insights on the decision-making, purchase behaviors,, athletic habits, s and charitable fundraising of the highly influential running community..

All organizations associated with the running industry, including events, brands and vendors, will find immense value in utilizing the survey results to inform their business decisions and customize opportunities that align with runner preferences.

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“Unlike Gen X and Boomers, who were interested in running to remain fit and healthy, Gen Z is different. For them, exercise isn’t about fitness, it’s about fun and purpose,” said Feldmann, Managing Director of INFLUENCE|SG.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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The survey report provides valuable demographic insights to events and vendors that help us know how runners are thinking and feeling about event participation in the year ahead.

Among the information that can be found in the report:

• Despite the lifting of pandemic restrictions, virtual events remain very popular. Nearly half of respondents ran a virtual event in the last year
• The half-marathon remains runners’ favorite distance to race, followed by the 5K
• New to this year’s report is an analysis of runners’ spending on running and travel to races
• Snapshots of runner preferences by race and age are also included

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

The post 2022 Global Runner Survey – North America Edition appeared first on Running USA.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

The post 2020 U.S. Running Trends Report appeared first on Running USA.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

The post 2020 Global Runner Survey appeared first on Running USA.

With responses from more than 5,000 runners across the United States, the Runner Retention Survey is an in-depth report providing the running industry a starting point to start gaining answers as to why runners are leaving the sport and start gaining answers as to how organizers can attract new runners to their events.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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The number of people registering for U.S. road races in 2018 compared to the previous year declined 1 percent from 2017 to 18.1 million, according to data compiled by Running USA with the help of a consortium of The ACTIVE Network, imATHLETE, Race Roster, RunSignUp, Race Entry, Run Reg and many individual events.

This was the second year that Running USA has analyzed race entries vs. race finishers, and allows for a year-over-year comparison of the registration data for the first time.

The majority of runners of U.S. road races in 2018 continued to be women, who typically make up 60 percent of a road race field.

The most popular distance is still the 5K, which racked up 8.9 million registrations in 2018.

Collecting road race data was used for Running USA summary reports beginning in 2018 with the 2017 racing year. This data presents a broad picture of the health of the sport by sharing registration totals rather than participants who crossed a finish line. Thanks to the help of registration companies (ACTIVE Network, imATHLETE, Race Roster, RunSignUp, Race Entry, Run Reg) who contributed data, as well as major race producers, and individual races, which allowed Running USA to create a customized process to collect information and summarize recent data trends.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

The post 2019 U.S. Running Trends Report appeared first on Running USA.

Initially launched in 2007, the National Runner Survey is distributed electronically to running event participants across the country.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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