New partnership will offer athletes exclusive training resources
Denver, CO – The Denver Colfax Marathon welcomes REI to their marathon sponsor line up to give athletes access to training support, knowledge, and merchandise like never before.
“We’re beyond excited to have partnered with the Denver Colfax Marathon on their 17th anniversary,” said Josh Millward, REI’s Regional Manager of Local Marketing Rockies & Great Plains. “We believe that together we can empower runners of all skill levels to get outside to accomplish their goals and reach that next milestone.”
As a part of this partnership, REI will offer a two-part education series for athletes at their Denver Flagship Store leading up to the marathon race weekend. The first part of the educational series, which is already at capacity, will take place on March 16, 2023. Part two will be held on April 29, 2023.
“We are always striving to give our runners more unique opportunities, and this collaboration offers valuable tools for runners of any level,” said Andrea Dowdy, CEO of the Denver Colfax Marathon. “We are grateful to have REI’s support throughout this entire race season.”
The outdoor event in April will feature race training and nutrition sampling for runners, a training run led by Denver Run Club, and free pancakes post-run for all participants. In addition, Denver artist Pat Milberry will be on-site painting the official the “2023 Denver Colfax Marathon” art. This art will be reprinted as a poster for all registered runners to take home during the May race weekend. Milberry’s art is well-known throughout Denver, including mural art in various locations throughout the city. Registration for the April 29th event will begin in mid-March.
Beyond the educational series, REI will also be a part of the race weekend, hosting a cooldown area for runners as they finish their big race and a special cheering section for spectators in Confluence Park.
“We can’t wait to connect with runners as they work to achieve their goals, whether it’s a sub-four-hour marathon or their first 5k,” Millward said. “We feel that the Denver Colfax Marathon is the highlight for the Denver community each year and with the course going through our backyard, we will be there to cheer on and support each athlete.”
The 17th Denver Colfax Marathon will take place May 19-21, 2023, and is expected to welcome 20,000 runners throughout the race weekend. For more information on race registration and REI resources, please visit www.runcolfax.org.
