Cincinnati (For immediate release) –The 2023 Flying Pig Marathon weekend presented by P&G and Prysmian Group brought an economic impact of up to $22 million to the greater Cincinnati area, according to a study by Burke Inc. and Xavier University.
The study included spending by non-local participants, which totaled $7.8 million, and local participants, which totaled $4.1 million. According to the study, nearly 550 jobs were created or sustained through the Flying Pig Marathon.
“This study proves that Flying Pig Marathon weekend is truly a strong economic force for our region,” said Iris Simpson Bush, CEO of Pig Works, the umbrella organization for the Flying Pig. “We are proud of how our event has grown through the years, and honored that so many people, both locally and across the globe, chose to be part of the Flying Pig.”
The study showed that out-of-town guests spent more than $1,200 each during Flying Pig weekend, while local participants spent nearly $940. Lodging was the largest economic driver for the weekend, with an estimated $3.2 million spent on overnight accommodations. Spending at restaurants, bars and entertainment venues was more than $2.2 million.
“The Flying Pig Marathon isn’t just a race; it’s a celebration of our city’s unique character, drawing people in to experience our hospitality, culture, and undeniable charm,” said Julie Calvert, president and CEO of Visit Cincy. “This event showcases Cincinnati’s ability to host world-class experiences that attract visitors from around the world. With major new developments, like the convention center district and hotel, and the FC Cincinnati entertainment district, the investment in the city shows the world why Cincinnati is a place you must see for yourself.”
The 25th anniversary running of the Flying Pig Marathon saw the largest weekend field since 2020, with 5,843 participants in the full marathon and 13,138 in the Paycor Half Marathon. For the weekend, 39.843 participated in Flying Pig events in 2023.
