BibRave’s marketing strategy contributed to an overall collaboration that saw the largest participant field since 2019
Honolulu, HI: BibRave, the leading-edge endurance and fitness marketing agency, partnered for the second year with Giants Enterprises, the entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, to provide marketing services for the 14th annual San Francisco Giant Race presented by Alaska Airlines. This collaboration resulted in the event hosting over 6,000 runners, walkers, and families at Oracle Park over the Labor Day weekend, marking a remarkable 20% year-over-year growth.
BibRave collaborated with the Giants Enterprises marketing team to provide a comprehensive email strategy and execution, including full email journeys and targeted segmentations; coordinated outreach to local running communities; and developed social media toolkits for ambassadors and other race partners. Additionally, BibRave executed all paid social media campaigns, skillfully analyzing audience targeting and budgeting to deliver optimal results. These efforts were paired with innovative race event elements and marketing activations like Giant Race “teams” where runners could build teams of 9 to take on the course. One of those teams notably being the first-ever all-female running team to participate in the event, the Alaska Airlines All-Stars, captained by three-time Olympian, Shannon Rowbury, and joined by amazing athletes, Alexis Pappas, Analysia Montano, Anna Kacius, Clara Peterson, Dena Evans, Kim Conley, Leslie Osborne, and Vanessa Fraser. Giants Enterprises leveraged BibRave’s expertise through a flexible retainer-based model.
“The San Francisco Giants organization was thrilled to see Oracle Park abuzz with loyal fans and athletes for the 14th Annual San Francisco Giant Race, presented by Alaska Airlines,” said Joey Nevin, Vice President of Giants Enterprises. “We rely on our trusted partners in BibRave and their years of race marketing experience to help us continue to grow and improve this event every year.”
“The Giant Race isn’t just a 5K/10K race, it’s a family-friendly, baseball-enthusiasts’ endurance experience that brings all walkers and runners together,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “Giants Enterprises ups their game every year for their participants, and BibRave was excited to step up to the plate once again in 2023 to build enthusiasm for the event and bring more families and friends to the race weekend.”
About the Giant Race Series
The Giant Race Run/Walk Series presented by Alaska Airlines represents the perfect combination of running and baseball. Through traditional events held in Scottsdale, Sacramento, San Jose and San Francisco, the Giant Race unites an array of Giants-inspired themes at every level of professional baseball. Historically, after stops in Scottsdale during Spring Training and at Minor League facilities in Sacramento (Triple-A, Sacramento River Cats) and San Jose (Single-A, San Jose Giants), the Series ends on the field at Oracle Park following guests experiencing the flattest and fastest course in San Francisco. We strive to give baseball fans and running enthusiasts an unforgettable journey of run, walk, fitness and training experiences all season long. For more information, visit www.giantrace.com.
About BibRave
BibRave is an influencer and experiential marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
One of BibRave’s key strengths is developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.
