The report includes insights on the decision-making, purchase behaviors,, athletic habits, s and charitable fundraising of the highly influential running community..

All organizations associated with the running industry, including events, brands and vendors, will find immense value in utilizing the survey results to inform their business decisions and customize opportunities that align with runner preferences.

The post 2023 Race Trends: Global Runner Survey appeared first on Running USA.

“Unlike Gen X and Boomers, who were interested in running to remain fit and healthy, Gen Z is different. For them, exercise isn’t about fitness, it’s about fun and purpose,” said Feldmann, Managing Director of INFLUENCE|SG.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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RunSignup’s RaceTrends report shows that race participation grew an average of 16% compared to 2021, but races struggled to achieve pre-COVID participation, with race participation still down an average of 10% from 2019. Large races appear to be the most impacted by lagging participation, with races of more than 5,000 participants averaging 19% fewer participants than in 2019 while races with fewer than 500 participants actually grew 3.4% compared to 2019.

Additional key takeaways include:

• 20% of 2019 events did not take place in 2022, including 14% that did not take place in either 2021 or 2022
• Just 14% of participants from 2021 repeated the same event in 2022 (down from 19% in 2018)
• In-person experiences dominated over virtual events, making up 88% of all events and 93% of all participants
• Prices have increased across all distances, with the average 10K price set 6% higher than in 2019 and 10% higher than in 2021 (when virtual events still significantly impacted pricing)
• Females make up the majority of participants, with 54% of participants identifying as female
• Youth participation continues to be a concern with 15% of all participants between 18-29(down from 18% in  2018)
• 25% of all registrations came on race week, consistent with race week registrations throughout the last 5 years

The post 2022 Race Trends Report from RunSignup appeared first on Running USA.

Key Takeaways

1. Hot trends include a big emphasis on registration software, finishing photos and mobile apps for spectators while they don’t care as much about security drones, AR engagement software and analytics tools.
2. Volunteer management software was the second most-valued software to race directors with 49% of respondents using it to help manage their events.
3. The top two reasons race directors say are obstacles to adopting new technology are cost and the time it takes to make the switch.
4. Instant and live results technology looks like the next big thing with 94% of race directors saying it’s critical to hosting successful events and 63% having already leveraged this tool.
5. Partnering with charities is becoming increasingly critical to endurance events, with 30% of respondents already leveraging fundraising software and another 40% considering implementation.

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