Brooklyn, NY, February 15, 2022— NYCRUNS, organizer of the NYCRUNS Brooklyn Marathon & Half Marathon, announces today that Nuun Hydration has signed on as the first-ever Official Hydration Partner for the event, in a multi-year agreement extending through 2024.
Nuun Endurance: Lemon Lime will be offered at aid stations throughout the course of the NYCRUNS Brooklyn Marathon & Half Marathon, as well as at the Finish line.
“We think Nuun is a fantastic brand and many of our athletes and staff have been using these products for years, so we’re very excited about this partnership,” said Steve Lastoe, Founder and CEO, NYCRUNS. “Their ethos around clean ingredients and sustainability aligns perfectly with what Brooklyn residents and runners want in a product. It’s a great fit.”
Nuun, known for being the first functional water enhancer company to separate electrolyte replacement from carbohydrates and to move away from using sugar and additives, will also sponsor three group training run events leading up to the race. These Long Training Runs Powered by Nuun will give participants the opportunity to practice parts of the actual NYCRUNS Brooklyn Marathon & Half Marathon course, and to try out Nuun Endurance: Lemon Lime in preparation for Race Day.
Nuun products will also be available for participants to sample and purchase at the Race Expo.
“We are thrilled to support the over 20,000 participants of the NYCRUNS Brooklyn Marathon & Half Marathon,” said Mike Sommers, Partnership Director, Nuun Hydration. “At Nuun we are committed to bringing the best in hydration to everyday lives in motion, and we can’t think of a better way to do so than by helping these athletes cross their next finish line in Brooklyn.”
About NYCRUNS
In 2022, NYCRUNS will produce approximately two dozen running events for as many as 100,000 athletes. These events include our flagship Brooklyn Marathon & Half Marathon, the Newport-Liberty Half Marathon – one of the largest half marathons in New Jersey, and the storied Empire State Building Run-Up. NYCRUNS races are accurately measured, electronically timed, and produced by a highly trained team of event and medical professionals. Our post-race festivals feature fresh New York bagels (with a shmear, of course – this is New York), fresh fruit, and a vibrant atmosphere led by a great DJ.
Our goal is to give athletes the chance to win their race by providing them with the best possible experience from the time they register until the moment they see their finish line photos. In doing so, we want to be a relentlessly positive part of our customer’s lives; a meaningful partner to local businesses, local causes, and local runners; and a great employer to our diverse team of employees. NYCRUNS was built with these values in mind, and they guide us moving forward. We can’t wait to see you Win YOUR Race! For more information on NYCRUNS and the NYCRUNS Brooklyn Marathon and Half Marathon, visit www.nycruns.com.
About Nuun Hydration
Nuun is a hydration company with a mission to empower more movement. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel, immune support, energy and rest. Clean and Non-GMO Project verified ingredients, a refreshing taste and low sugar make Nuun a favorite amongst active lifestyle consumers. Nuun products, like their tablets in their distinctive, colorful tubes, are convenient to carry and add to water, and are better for the environment than traditional bottled sports drinks. Consumers adding Nuun tablets to their reusable water bottles helped save the shipping of over 100 million pounds of water in 2018 alone. 16-year-old Nuun is the #1 selling sports drink supplement brand in running, cycling, outdoor and natural foods stores. The Seattle based company’s culture and mission have been recognized by Outside Magazine, who named Nuun to its 2017, 2018, 2019 and 2020 ‘Best Places to Work’ lists. Visit www.nuunlife.com for more info.
